Our story

Made from the sea, for those who belong by the water.

Ofishal turns the skins of the seafood industry – usually thrown away – into a premium leather with a story you can carry. Utilisation is conservation.

The problem

Only about 35% of a fish becomes a fillet. The rest is usually wasted.

Working on industrial fishing vessels as a NZ Government Fisheries Observer, our founder Dallas Abel watched thousands of tonnes of fish offcuts discarded every year. He became convinced of a simple idea: if we draw more value from every fish already caught, we reduce the pressure to catch more.

Meet the founder

Dallas Abel

Dallas is a qualified marine scientist. Before Ofishal he led The Kai Ika Project, rescuing discarded fish heads and frames and getting them to New Zealand communities instead of landfill. Ofishal is the next step in the same mission – proving that better utilisation, not more harvesting, is what creates value and protects the ocean. The half-fish mark is a reminder to use what we take, fully.

What we stand for

Utilisation is conservation

Use more of every fish, waste less, and ease the pressure to catch more.

Made by hand in NZ

Each piece is finished by hand, with the natural scale pattern of the fish it came from.

Built to last

Fish leather is tougher than it looks and naturally water-resistant — made for life on the water.

Born from
The Kai Ika Project NZ fisheries Marine science Circular design

Carry the ocean

Premium fish leather, made from a by-product of the sea.